Why Is Inventory Management Important?

Effective inventory management affects every aspect of your business—from your warehousing costs to your ability to fulfill orders accurately and on time. You want to be on top of everything from raw materials to finished goods. Unfortunately, inventory management is a difficult business process to do by hand. It takes time, and if you make a mistake, it could have ripple effects that negatively impact your business for months or years.

Good inventory management software is designed to help business owners by automating their inventory tracking, inventory planning, and manufacturing. So let’s break down the benefits.

Inventory is a bit like the stock market—it’s a risk. If you invest in risky ventures (like new product lines or niche items) and don’t diversify your portfolio (e.g., pour all your working capital into manufacturing a single item), you run the risk of losing everything.

Fortunately, inventory management software can help you minimize risk and streamline your costs, which ultimately means a healthier bottom line for your business.

Any inventory management software worth its salt should include basic economic order quantity (EOQ) calculations. EOQ helps you identify the most cost-efficient method for ordering new products by weighing the costs of storing your products versus the cost of ordering your products—it compares product stock level with cash flow.

Inventory management software can do this for you automatically so you can minimize your warehousing fees and save money.

But using inventory management software to do the math for you is still a heck of a lot more accurate than trying to crunch the numbers yourself.

Inventory management software can also integrate with your point-of-sale (POS) system to update your stock numbers in real time. That gives you more accurate projections, which lowers your risk of investing too heavily into products that won’t sell. Plus, your software can calculate the exact number of units you need to order and recommend the ideal time to place your order (so you don’t overspend on warehouse storage for your items, but you still have enough stock on hand to meet customer demand).

Have you ever tried to buy something only to find that the product you want is out of stock? Or waited for weeks for a product to arrive? Or opened a package only to discover that the item was damaged or the wrong item altogether?

None of these experiences paint your business in the best light, and they can all negatively impact customer loyalty (making your customers less likely to choose your product in the future).

But again, inventory management software can help minimize these mistakes and deliver the best possible experience for your customers.

As we’ve mentioned already, many inventory management tools include forecasting and automated reorder protocols. This improves the likelihood that you’ll have enough product on your shelf when your customers want it, which in turn improves the chances that your customers will find the exact items they need (in their size, color, or other preferences).

Inventory management software may also include logistics features that help you track order fulfillment time. That way, you can give your customers an accurate delivery estimate (and avoid falling short of those promises).

If your business runs a brick-and-mortar location, an online store, a pop-up location, and an Etsy store, it can be difficult to make sure every customer order gets processed accurately while also ensuring your physical store locations have enough inventory on hand.

Inventory management software makes this process a lot easier. It can integrate with your POS system to track sales and stock across multiple channels—all in one place. That way, you can manage your business’s inventory as a whole instead of on a case-by-case basis.

Reducing your order processing time helps you keep the products your customers want on the shelf. Combine that with improved order accuracy and product quality, and you get customer loyalty.

If your customers have a positive experience with your brand—where they’re able to buy what they need and get it quickly without jumping through hoops—they’re more likely to choose your business next time. They’re also more likely to recommend your business to other potential customers.

Inventory management software may also include other tools to make your business run even more efficiently. Here are a few examples.

We already mentioned that inventory management software often includes warehouse management features, which can help you improve order accuracy. But it may also help you streamline efficiency within your warehouse.

As we mentioned above, inventory management software can help you juggle your inventory when you’re overseeing multiple sales channels. But some software can also help you manage inventory storage and stock levels between multiple warehouses or brick-and-mortar locations.

These solutions usually integrate supply chain logistics features, allowing you to order product for all your locations in bulk (thereby saving on manufacturing costs) while moving products between locations based on need—never losing track of where any item is at any given moment.

Finally, inventory management software can integrate with any number of other business processes:

• Point-of-sale (POS) systems: To track sales and stock levels in real time and assist with product forecasting
• Bookkeeping systems: To analyze working capital your business has available and plan inventory orders
• Accounting systems: To gain more accurate forecasting metrics and find the most economic order quantities for product stocking
• Customer relationship management (CRM) systems: To link order fulfillment with service requests and customer interactions (so your customer service rep can accurately tell customers the status of their order, for example)

And if your solution doesn’t include warehouse management, supply chain logistics, forecasting, RFID or barcode scanning, or any of the other features we’ve mentioned already, you should be able to find a third-party service that can integrate with your inventory management software.

There’s a lot that goes into your inventory management, and it has a big impact on your business’s bottom line. Using an inventory management software solution reduces errors in your inventory management, which makes your business more efficient, more profitable, and better equipped to serve your customers.

Want to ramp up your business’s success? Check out our top picks for inventory management solutions to get started.

Disclaimer

At Business.org, our research is meant to offer general product and service recommendations. We don't guarantee that our suggestions will work best for each individual or business, so consider your unique needs when choosing products and services.